Goldwell was founded in 1948 by the then unknown hairdresser Hans Erich Dotter. He managed to translate into reality the idea that was practically hanging in the air about the need to create such professional tools that would be able to satisfy the needs of professional stylists and at the same time would be liked by ordinary consumers. As a result of long-term research, in which considerable sums were invested, the company managed to enter the international market. And as a result of the merger with the largest concern KAO, the Goldwell brand has firmly occupied its own niche there.

Goldwell hair dyes

During its work, the company has managed to obtain many patents for unparalleled developments. But the real pride of Goldwell are hair dyes. So, for example, Topchic is a unique composition, which is also distinguished by a wide range of shades, among which even the most sophisticated fashionista can find her special color. Due to the use of special Cool Protect technology, color fastness is maintained for an extremely long time. The paint has a convenient dosing system, which ensures uniform application and cost-effectiveness. This paint is the perfect solution for lovers of bold experiments and fans of deep bright colors.

Elumen is another noteworthy Goldwell development. It was created specifically for the elution procedure, as a result of which the strands are not only colored, but also healed, becoming stronger and shinier. The pigments present in the composition penetrate into the depth of the hair shaft, covering the surface with the thinnest protective film. It gives the strands not only a healthy appearance, but also restores from the inside. Elumen is intended for professional use, but if desired, it can be carried out at home. To do this, you will need to apply the composition to the previously defatted curls, and then wash it off with a special shampoo with a fixing effect and treat it with a stabilizer.

Special attention in the line of coloring compositions deserves Colorance paint, intended for phytolamination. It is a restoration process with simultaneous coloring and enrichment of the hair structure with important trace elements. As a result of using Colorance, the strands become more voluminous, shiny, acquire a healthy look and increase the degree of resistance to negative external factors. This technology is in high demand in the professional environment and enjoys consistently high popularity among ordinary consumers. Importantly, the Colorance palette is so diverse that even the most demanding and demanding consumer will be able to find the perfect color scheme for themselves.